The Number 1 can be dangerous

In business everyone wants to be the best. Number 1 in their market, best at this, best at that. The number 1 can be a dangerous number. Particularly when it comes to lead generation. Are you single source dependent? Do you rely on Google traffic almost exclusively? Sadly, over the last few months we have seen businesses and families wiped out due to having an over reliance on Google traffic. As yourself this question about your online lead generation: What would happen if you lost 30% of your traffic? Just 30% might see a significant downturn in your business.

30% might be the difference between profit and loss, it might mean you have to sack staff just to cope with the downturn. It might mean you can’t pay your mortgage or meet other repayments. Diversify. Please.

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