How To Get The Most Out Of Google Places

So Google Places has come in and wiped out your website from the top of the rankings has it? I bet you’ve never even heard of some of the businesses that are now outranking you. Don’t stress, many businesses have had their rankings swiped in local search terms by businesses that have set themselves up in Google Places.

The good news is that you can get those rankings back in legal and ethical way. All you have to do is get your own Google Places listing. For those who don’t have one, all you need is a business with a fixed address and you can create a places page by following the prompts and doing a simple authentication process.

After you have done this we are all on the same page and talking the same language. There are three things that play a major part in how your business is ranked on the Places listings.

1. Proximity to the search.
This means that if you’re business is in Rosebud (90 minutes south of Melbourne) than you won’t show up for searches on the west side of Melbourne. Google will fill its Places listings with businesses geographically located near(ish) to the search. So having a business address near the CBD of your town will help here. This is not the be all and end all though.

2. Keywords in services
Google is all about providing relevant content to the users. The services that you promote on your page in the services section will demonstrate the market that you are in and if Google sees fit they will place you in the listings.

3. Reviews
I feel that this is one of the most important things, Google wants to put reputable businesses in their listings. Google searches sites that are review type sites and checks for reviews of your business and includes those in the results. Typically the more reviews a business has the closer it is to the top of the rankings for a relevant search term.

I don’t have any reviews of my business you say? No problems, offer an incentive for someone to review your site through a directory or someone with a google account. If you are a restaurant you can offer a free meal voucher. When you think about it is a small price to pay for the potential business a higher ranking could bring in.

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